Some attorneys think they have to produce cheesy TV spots in order to make the phones ring.
It’s just not true.
Maybe they think that because there’s simply not a lot of good lawyer advertising in the market today. The fact is people do not want an attorney who looks like a clown to represent them. Your potential clients have told us that in focus groups. They want a real attorney. Additionally, your peers are not going to be as likely to refer to your firm if your TV spots are embarrassing as the association will reflect poorly on them too.
Maybe even most important of all, experience tells us good TV spots that reflect well on the profession increase the number of quality case inquiries. As I’m sure you know, that can have huge impact on your firm’s bottom line.
