The following media tools are used in house at Davis & Company:
Primary Data Services:
• Nielsen
• Arbitron
Primary Planning/Buying Tools:
•IMS
•SmartPlus
•Media Audit
•Scarborough
•Brand TraQ
•Voice Trak
Reference Materials:
• Media Market Guide
• SRDS
- Business/Consumer Magazine
- Newspaper/Circulation
- Radio
- TV
- Out-of-Home
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