The agency employs multiple methods for measuring the effectiveness of media placement:
- Comparison of objectives versus results
- Posting of actual broadcast buys versus plans for performance, including rating points delivered and daypart utilization
- Daily or weekly monitoring of client broadcast flights for actual times of spot placement, preemptions and exceptions and monitor rotation
- Each newspaper and magazine placement is reviewed to insure that placement is consistent with space ordered and that quality of ad reproduction is acceptable
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